By Andrew Smith, General Manager, Partner Program Management

For the past 20 years, our industry has recognized October as Cybersecurity Awareness Month. While this annual observance has helped elevate the prominence of this critical topic, we must remember that keeping everyone secure — customers and partners alike — should be a year-round, 365-day priority. It is imperative that partners remain vigilant and current on the latest security practices, skills, and governance. As your partner, Microsoft is committed to providing comprehensive resources that empower everyone to take charge of their security posture. 

Through the Microsoft AI Cloud Partner Program, partners have access to a variety of tools and training related to cybersecurity, with new content continually being added. In this blog, I will share some of the latest updates designed to help partners improve their security capabilities, explore new lines of business and acquire new customers. 

The partner opportunity 

The evolution of hybrid work and the complexity of cyber threats has accelerated the need for security solutions over the past few years. Microsoft has committed $USD20 billion over the past five years to develop an advanced suite of security tools. These investments have made Microsoft a leader in five Gartner Magic Quadrant reports, eight Forrester Wave categories and six IDC MarketScape reports.  They have also helped our partners grow their revenue. According to a 2023 Forrester Total Economic Impact study, there has been 14% year-over-year partner revenue growth among enterprise customers and 37% increase in the SMB customer segment.  

To help partners capitalize on this opportunity, we created the FY24 Security Partner Playbook. This downloadable playbook provides pre-, post- and at sales guidance aligned to each stage of the customer buying journey. 

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