Our guest contributor for today’s blog is Brian Freese, Director, Microsoft Customer Engagement Methodology (MCEM) for Partners.  

In the rapidly evolving world of sales and customer engagement, we know that the best way to support partners is by seamlessly integrating with their existing strategies, enhancing co-selling efforts while respecting their unique processes. Historically, the absence of a commonly understood methodology between Microsoft’s internal sales force and our diverse partners has resulted in inefficiencies in collaboration, hindering the full potential of our joint efforts.