Today’s blog is from guest contributor Keith Overa, Senior Product Marketing Manager, Business Applications.
Great customer service is imperative to customer retention, and today’s customers have higher expectations than ever. Consumers have seen the capabilities that come with new technologies, and now expect a personalized and fast service experience with each connection. Implementing service solutions with Microsoft Dynamics 365 helps organizations differentiate themselves with unique, personalized experiences and build long-term customer loyalty. These solutions also fuel service team productivity and deliver transformative business outcomes with a unique combination of next-generation AI, automation, and collaboration capabilities.
To help you communicate the value of this platform to your customers and grow your Dynamics 365 business, we are excited to announce three new Modernize Customer Service marketing campaigns, each offering industry-specific content:
- Banking
- Government
- Healthcare
The importance of customer service
Customer experience is a central factor in purchasing decisions. Buyers are quick to be loyal to brands who make them feel valued, and just as quick to sever ties: according to Forbes, 96% of customers say they would stop doing business with a company due to a bad service experience. The challenge facing service providers is to deliver a solution that is integrated and scalable, providing the necessary visibility and insights to adapt the customer service model for each individual engagement.