Business leaders and decision-makers are increasingly grasping the vast potential of AI and the need to invest in this technology to remain competitive. As their trusted advisor, customers are looking to you for guidance on estimating the time to value of their AI investments and initiating their AI journey. Partners who embrace the economic opportunity to drive software innovation on the Microsoft platform and copilot ecosystem will create real value for their customers.  

Maximizing this opportunity was top of mind for many partners attending the recent Ultimate Partner LIVE: The Americas Summit, a two-day event showcasing real-world insights, best practices, and key information to enable software and services solutions partners and their ecosystems to learn how to align their business with Microsoft.  

Topics at the event ranged from the Microsoft commercial marketplace vision, to Small, Medium & Corporate (SMC) co-sell opportunities. Below are some highlights: 

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