Our guest contributor for today’s blog is Noel Pennington, Director of Partner Strategy, Industry Cloud. 

National Retail Federation’s (NRF) Big Show is where the retail and consumer goods industries come together to hear from the biggest changemakers, experience the latest innovations, and make the relationships that matter most. Microsoft will again play a prominent role in this year’s event with new announcements and a showcase of industry innovation.  

Our “RetAIl” lineup this year will center on four key pillars: maximizing the value of your data, elevating the shopper experience, building a real-time retail supply chain, and empowering frontline store associates.