Our guest contributor for today’s blog is Reenu Saluja, Senior Partner Technology Strategist.

As a Microsoft partner, one of the most important factors in driving success for your business is ensuring that potential customers can easily evaluate and test your solutions before making a purchase. Microsoft AppSource offers two powerful options to facilitate this process: test drive and free trial. These offerings allow customers to evaluate your product or solution without making a long-term commitment, which helps to build trust and confidence in your product and increase the likelihood of conversion to a paid subscription.